Understanding the customer journey is imperative to understanding your customers and their behaviors. Why do they do what they do? If your business is lacking in some areas, which part of the journey could you improve?
Put simply, the customer journey comprises of six steps.
1. Attention
2. Interest
3. Desire
4. Action
5. Onboarding
6. Retention
Let’s take a look at each one of these and analyze their usage. Notice that all six are necessary for the satisfaction of every customer.
Put simply, the customer journey comprises of six steps.
1. Attention
2. Interest
3. Desire
4. Action
5. Onboarding
6. Retention
Let’s take a look at each one of these and analyze their usage. Notice that all six are necessary for the satisfaction of every customer.
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