As a video guy, I get questions like these asked all the time: "Is video effective? Will it really help my type of business?" The answer, of course, is yes. Without a doubt. It's a medium that shows who you are as a company, promotes trust with your consumers, increases brand prestige and loads the viewer with important information without losing their attention. The trick is to have the right kind of video content created, and the right kind of distribution plan in place. That's why we do what we do here at Tailgate Studios.
The next question is usually along the lines of, " Why can't I produce the video myself?" A poor quality video can actually hurt your marketing efforts. That's why giving an employee an iPhone and having them quickly shoot a clip of your latest product is not going to be able to compete in today's market.
Cloudwaves.com released an awesome infographic outlining exactly why video is an essential part to any marketing toolkit. I think the numbers speak for themselves: